Please read and confirm that you have fully understood this Privacy Policy before using the website. Your use of the website in any manner, or provision of your personal data via the website, signifies your agreement to this Privacy Policy (if the Privacy Policy is updated on the website, your continued use of the website and services, or continued provision of your personal data, signifies your continued agreement to this updated Privacy Policy). If you do not agree to any terms of this Privacy Policy, you should not use the website and should not provide your personal data to the website.

This policy will help you understand the following:

(1) Types of Personal Data We May Collect and Use

(2) Protection of Minors' Personal Data

(3) Methods We May Use to Collect and Use Personal Data

(4) Purposes and Legal Bases for Our Collection and Use of Personal Data

(5) How We Share, Transfer, and Publicly Disclose Your Personal Data

(6) How We Protect Your Personal Data

(7) Retention Period

(8) Contact Information

(9) Revisions to This Privacy Policy

**1. Types of Personal Data We May Collect and Use:**

"Personal Data" refers to various kinds of information recorded electronically or by other means that can identify a specific natural person's identity alone or in combination with other information, or reflect the activities of a specific natural person.

Based on the information you provide or share, Personal Data may include:

(1) Personal identification and communication information;

(2) Online identity identification information (e.g., account number, IP address, email address and its password, common passwords, and information associated with the foregoing);

(3) Voice recognition characteristics (e.g., telephone call recording information);

(4) Personal property information (e.g., transaction records and account balances, bank account and coupon information, etc.);

(5) Body shape and style preferences;

(6) Personal hobbies;

(7) Personal internet records (e.g., website browsing history, software usage records, click records);

(8) Personal shopping records (online or offline);

(9) Address book information;

(10) Information describing the basic situation of personal commonly used devices (e.g., hardware model, operating system type, etc.);

(11) Personal location information (including travel trajectories, precise location information, accommodation information, latitude and longitude, etc.);

Furthermore, "Sensitive Personal Data" refers to personal data that, if leaked, illegally provided, or misused, may endanger personal or property safety, and is highly likely to cause harm to personal reputation, physical and mental health, or result in discriminatory treatment, etc., including: address book, personal phone number, mobile number, internet browsing history.

**2. Protection of Minors' Personal Data**

You must be at least 18 years old to provide us with Personal Data. If you are a minor, you should obtain the prior written consent of your parent or legal guardian before providing Personal Data. We protect the Personal Data of minors in accordance with relevant domestic laws and regulations.

For minors' Personal Data collected with the consent of parents or legal guardians, we will only use or publicly disclose such information as permitted by law, with the explicit consent of the minor's parent or guardian, or as necessary to protect the child.

If we discover that a minor's Personal Data has been collected without prior verifiable parental consent, we will disable the minor's account and delete the data as soon as possible.

**3. Methods We May Use to Collect and Use Personal Data**

**3.1 Browsing Data**

The computer systems and software procedures used to operate our website acquire, during their normal operation, certain personal data (log files) whose transmission is inherent in the use of Internet communication protocols. This information is not collected to be associated with identified data subjects. However, by its very nature, it could, through processing and integration with data held by third parties, allow users to be identified. This category of data includes IP addresses or the domain names of the computers used by users connecting to the website, URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the user's operating system and computer environment. This data is used only to obtain anonymous statistical information on the use of the site and to check its correct functioning.

**3.2 Cookies**

Our website may use cookies to ensure its effective operation and to improve our services. Cookies are small text files sent to your computer (usually to your browser) by the websites you visit. They are stored on your computer and are recognized on your subsequent visits to those pages.

**3.3 Personal Data Voluntarily Provided by the Data Subject**

We collect, process, and use the Personal Data you provide directly and voluntarily through the website in the following circumstances: (1) when you place an online order (if any); (2) when you register on our web pages; and/or (3) when you use other available functions on the website. We may also collect, process, and use Personal Data you may provide by filling out a customer card (hereinafter referred to as the "Customer Card") in our stores.

The items of Personal Data collected include personal information (title, name, location, date of birth), contact and billing details (postal address, billing address, email, telephone), purchase details, and/or other relevant information you may decide to provide when communicating with our customer service or sales staff. Your mobile number is required for verification when you register for our account. Address and telephone number are also necessary, for instance, to process your online purchase order and contact you regarding the delivery requirements of the purchased products, etc. If you do not provide the aforementioned details, we will not be able to perform the requested services. Furthermore, when you voluntarily send emails to us and/or to the addresses indicated on our website, we collect your email address necessary to respond to any requests, as well as any additional Personal Data contained in your message.

If you call our customer service team, or our customer service team contacts you using the details you provided, please note that calls may be recorded for quality assurance and training purposes. You will always be informed again of this circumstance before the recording starts.

Additionally, we may also obtain information about you for verification or identity check purposes (for example, you may be asked to provide identification documents when you pick up purchased goods in-store). We use this information to verify your identity as a customer, process your order, deliver products and services, and/or process payments.

You may withdraw or modify your consent to the processing of your Personal Data at any time, by writing to the data controller at the communication address listed in the policy, or by using the "unsubscribe" link included in all our commercial electronic communications, and/or by using any other suitable procedure we may provide to you.

Please also note that unless you delete your Personal Data or no longer consent to our collection of your Personal Data, it will be deemed that you have authorized us to use all Personal Data you provided during your use of the website. Once you deactivate your account, the relevant Personal Data will be deleted or anonymized after fulfilling any obligations arising from you or other legal requirements.

**4. Purposes and Legal Bases for Our Collection and Use of Personal Data**

Your Personal Data may be used for the following purposes:

(1) To respond to all your requests and manage your relationship with us as a customer. (For this purpose, you need to provide the following information: title, name, email, telephone, location, language, and details of your request.)

(2) If applicable, to fulfill your online purchase orders and carry out all related administrative activities (including the administrative management of the contract, delivery of goods, processing payments, managing any claims and litigation, and preventing fraud), and to comply with any applicable legal or regulatory obligations. (For this purpose, you need to provide the following information: title, name, email, postal address, billing address, mobile number/telephone number, location, language, and details of your request.)

(3) To send newsletters and other marketing information related to our products, services, events, and projects via email after you subscribe to the service.

Furthermore, if you consent to register in our customer database (as a result of your registration on the website or signing a Customer Card in our stores), your Personal Data will be managed by us and shared with all affiliated stores worldwide, and may also be processed and used together with the details of your online and/or in-store purchases for the following purposes:

(4) To confirm your identity as our registered customer and, based on this, provide global customized services and after-sales service.

(5) Analysis: To conduct individual or group research, surveys, data analysis on your preferences for "image.png" and our other brands, products, and services, and to conduct related market research, in order to provide personalized services and may promote cultural and entertainment activities based on customer interests.

(6) Marketing: To contact and/or send you (via mail, telephone, email, and any other form of electronic communication or digital means, including social network platforms and other instant messaging applications) information and promotions related to "image.png" and our other brands, products, and services, including commercial communications, newsletters, advertisements, catalogues, and event invitations.

If we use your data for purposes not covered by this Privacy Policy, or information collected for a specific purpose is used for other purposes, we will seek your explicit consent in advance.

You are fully aware that consent for the collection, processing, and use of Personal Data is not required in the following circumstances:

- Related to national security and national defense security;

- Related to public security, public health, and major public interests;

- Related to criminal investigation, prosecution, trial, and execution of judgments;

- Where it is necessary to protect the life and property of the data subject or other individuals, but it is difficult to obtain the consent of the data subject;

- Where the information collected has been made public by the data subject;

- Where the information is collected from legally publicly disclosed information, such as legal news reports, government information disclosure, etc.;

- Where it is necessary for maintaining the safe and stable operation of the website and the services provided, such as repairing the website or services;

- Where it is necessary for lawful news reporting;

- Other circumstances stipulated by laws and regulations.

**5. How We Share, Transfer, and Publicly Disclose Your Personal Data**

Your Personal Data will not be used for promotional purposes by third parties unrelated to us, or for the promotion of products, services, or projects by entities other than our members. Furthermore, your Personal Data will under no circumstances be disclosed to unknown individuals. However, other entities may process your Personal Data on our behalf as data processors where necessary and/or helpful for achieving the purposes mentioned above, including in the following situations:

- Other companies within our group and franchisees operating our affiliated stores (our Affiliates);

- Companies, consultants, firms providing advisory and/or consulting services, or performing related services that assist in processing data on our behalf (e.g., service providers, correspondents, IT technicians, companies we engage to arrange and/or manage their products or services, etc.) ("Service Providers").

However, we will only share necessary Personal Data, and such sharing is limited to the purposes stated in this Privacy Policy. Furthermore, we will only share your Personal Data for lawful, legitimate, necessary, specific, and explicit purposes. Our Affiliates and Service Providers are not authorized to use the shared Personal Data for any other purposes.

**6. How We Protect Your Personal Data**

We will take reasonable and feasible measures to avoid collecting irrelevant Personal Data. We will only retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy (unless otherwise required by law regarding mandatory retention periods).

**7. Retention Period**

Your Personal Data will be processed and stored for the period necessary to achieve the purposes for which it was collected, while also complying with applicable legal storage periods, or, where applicable, until you withdraw your consent for the data processing. Upon the expiry of the aforementioned periods and in the absence of a legal or business purpose for retaining your Personal Data, such data will be automatically and permanently deleted or anonymized.

**8. Contact Information**

Address: No. 168 Shuanglian Road, Xujing Town, Qingpu District, Shanghai, People's Republic of China

Email Address: [Please note: The original text did not provide an email address. This field should be populated with the actual contact email if/when available.]

**9. Revisions to This Privacy Policy**

We reserve the right to modify this Privacy Policy at any time. However, we will publish any changes to this Privacy Policy on the website. For significant changes, we will also provide more prominent notice (including notifying you via the website or even via pop-up reminders). The currently effective version of the Privacy Policy is the one published on our website.