©RARE 2021 ICP Filing
Gold is a measure of faith, denim is a vessel of piety, and flowing Italian aesthetics is a sacred guide. RARE's A/W 2025 collection borrows the "Key of St. Peter" to unlock the sanctity of Rome, the grandeur of the Renaissance, and the awe-inspiring power of the Baroque, forging a wearable epic.
This season's show, themed "The Great Opera," took the audience on a journey through time in a magnificent opera, depicting a glorious chapter. The overall design, as always, is imbued with Italian aesthetics, incorporating diverse design samples to create RARE's unique character.
RARE officially announced @GongJunSimon as its global brand ambassador. In the future, dare to be RARE with him.
The RARE 2022 S/S Milan Fashion Show was all about pursuing perfection, being unique and trendy, and the harmonious coexistence of fashion and style. With its deliberately crafted luxurious and trendy charm, RARE once again showcased its refreshed style to Europe.
RARE officially announced the rising young actor @WuLei as its global brand ambassador. Join Wu Lei in "Dare to be RARE.''
RARE stores began their full-scale expansion in the Chinese market, with the RARE POP-UP store launching a China tour, presenting an unexpected fashion feast.
Germano Ghergo, the renowned Italian designer, became RARE's creative director, creating clothing that reflects the inner pursuits and occasion needs of the elite class. For decades, RARE has attracted the attention of successful men worldwide, winning market acclaim and tremendous success.
RARE launched a collaboration with the renowned Italian menswear brand VERRI. Both brands are deeply influenced by Venetian culture, resulting in accessible luxury fashion that blends decorative art with practical aesthetics, showcasing the charm of Italian fashion to the world.
RARE officially expanded into the Asian market, targeting China, where apparel consumption was upgrading. At that time, Chinese consumers' demand for high-end clothing was constantly growing, and international brands were accelerating their expansion in the Chinese market. RARE joined this fashion wave at this time.
RARE was not content with just menswear. Its designer, Ricci Colangelo, possesses a strong "androgynous" style. She infused RARE's high-street DNA into womenswear, launching the RARE women's collection to embody a "be yourself" attitude of enjoyment and irreplaceable confident beauty.
RARE made its debut at Pitti Uomo, showcasing its philosophy of expressing the best way to dress with the most authentic personality, making a unique statement at this men's fashion extravaganza.
RARE formed a diversified strategic partnership with British musician Josch Beech, who created the rock band "Snish."
RARE sponsored some of the costumes for the British rock band Coldplay's "Viva la Vida Tour" world tour. At the time, Coldplay was a top rock band, and their album "Viva la Vida or Death and All His Friends" won three Grammy Awards that year, becoming the world's best-selling album of the year with 6.6 million copies sold.
RARE collaborated with the Italian football club AS Cittadella, sponsoring their casual wear and capturing every moment of their brilliance.
RARE officially expanded into the European market, starting in Spain and Northern Europe and rapidly expanding its promotional channels.
2000 Opening the First Boutique in Milan
The Bertoncello family, through the Italian design giant Flash & Partners Group, officially launched RARE's market operations, emphasizing a unique and valuable lifestyle. In September of the same year, they opened their first boutique in Milan.
©RARE 2021 ICP Filing